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Video marketing is a type of marketing strategy that uses videos to help companies reach, educate and entertain their target visitors. It has changed the condition a lot since the first TV commercial was aired in 1941, with the rise in popularity of platforms like YouTube leading to video content having a greater reach than ever.

If A Picture Tells A Thousand Words…

…Then videos let you to tell quite a story. This kind of potential has led to companies using video marketing to do a lot more than the original functions of increasing brand awareness and promoting a product or service. Not only has it evolved into a key way of increasing engagement on social channels, but video marketing is also now an invaluable way of establishing a human connection with your customers.

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