6 REASONS WHY PRINT MEDIA IS AN IMPORTANT PART OF YOUR MARKETING EFFORTS
Looking for way to break through the communication barrier between you and your prospects? In today’s digital age, it’s easy for your target market to become saturated with internet advertisements and email advertising. It is time to have an established approach to reaching your prospects, print media.
Based on PrintIsBig.com, U.S. and global industry statistics, U.S. advertisers spend on average $167 per individual on direct mail to make $2,095 worth of products sold. That’s a 1,300% return on investment!
Still not sure if investing in printing press is right for you? According to Forbes Magazine, print materials and books offer your clients and prospects a new experience that can not be replicated online. Below are 6 reasons that stress the value of print media and your print media books will make an enduring impact on your target industry.
- PRINT IS TANGIBLE
Publications, brochures, posters and other types of published materials are physical items. These things can stay in offices or houses for weeks or even years after they are received. While many non-physical marketing materials are useful for a single purpose, the benefits of print media extend further than most men and women believe.
- PRINT IS CREDIBLE
Like the feeling that you get when you find The New York Times or your favourite magazine on the stand, there is something to be said concerning the sensation of legitimacy that comes out of print. You can put the printed item down and comeback in any time to resume your reading. And publish media requires”real estate”. As marketers, we like this! A printed piece put on the corner of a desk will be there day after day until it’s picked back up to be seen.
- PRINT ESTABLISHES YOUR BRAND
Advertisers understand the significance of owning a well recognized brand, and printed books and other branded materials are an excellent way to establish your own brand. It allows you to draw the aesthetic qualities of font, font colors, images and texture that helps to build brand recognition.
4.The design and placement of your business ads in publications, newspapers and magazines can help you achieve your intended audience, whether it be a niche market or the general public. By leveraging the data of demographics, then you can strategically place your brand in the right place at the right time, before the right audience.
- PRINT IS MORE ENGAGING
Websites tend to be skimmed in as little as 15 seconds per trip. When a customer or potential reads a printed material, they’re more engaged for a longer time period. On average, a user spend 43 minutes reading a magazine.
- LESS PRINT, IS MORE FOR YOU
With more companies taking their advertising efforts online, the old has become new again as print media becomes the newest fad. However, this is not your parents’ world of print media communications! Marketers have more data and information to make calculated decisions regarding content, intake, customers, and collateral types. Clients’ and prospects’ email inboxes are overflowing with unsolicited advertisements and non-worthy news, most of which is largely ignored. Bearing this in mind, sharing and designing a great printed marketing piece should be high on your list of strategic marketing initiatives